Intentional design
Everything we do starts with why
The New Balance 740 embodies the perfect balance between technical performance and iconic style. This model, inspired by classic "dad shoes", offers a revisited retro silhouette with clean lines and contemporary details. Its mesh and suede upper ensures optimal support, while its rubber sole offers reliable grip. Available in a variety of colors, including "Heron Blue", "White/Marsh Green" and "Black/Silver", it adapts to all styles, from the most classic to the most daring. Designed for those who want to combine modern comfort with vintage aesthetics, the 740 is a streetwear essential.