Intentional design
Everything we do starts with why
The Jordan 4 embodies the perfect balance of technical performance and iconic style. Launched in 1989, it was the first to incorporate innovative design elements such as mesh panels for enhanced breathability and TPU "wings" inspired by climbing harnesses, offering personalized lacing. Its rugged silhouette and clean lines made it stand out on the hardwood and the street. The sole equipped with the visible Air unit provides optimal cushioning, while the padded collar offers superior comfort. Available in iconic colorways such as "Bred," "White Cement," and "Fire Red," the Jordan 4 remains a staple for sneakerheads.